When it comes to marketing an event, many people tend to rely on traditional methods like print ads, radio spots, and word of mouth. While there’s nothing wrong with these strategies, they can often be expensive and ineffective.

If you’re looking for more innovative ways to market your event online, read on! We’ve put together five creative strategies that are sure to get your attendees excited and ready to engage.

 
   Build your first party data (Emails lists, Phone Numbers, etc)

If you're not using email lists to your advantage, you're really missing a key to success.

I'm a huge believer in the power of first party data, and one of the main reasons I encourage businesses and brands to collect this data is that it helps you market to an already interested audience.

Let's say you've created content so valuable that your competitors would have made people pay for it. By building an email list of people who are interested in what you do, you're creating a group of people who are more likely to buy tickets from you, recommend you to their friends, and generally be more engaged with your events.

So if you're not using first party data yet, now's the time to start. You'll be glad you did!

   Social Media

When looking to promote an upcoming event, I'd consider instagram or facebook as a prime start. These platform has a variety of features that make it ideal for event advertising, from its extensive reach to its highly visual format.

And with over 800 million active users, you're sure to find your target audience on Instagram. Here are just a few of the ways you can promote your event on the platform: 

- Use hashtags to reach a wider audience. When users search for a specific hashtag, they'll see all the posts that use that hashtag. So if you include relevant hashtags in your event posts, you'll be more likely to show up in users' search results. 

- Take advantage of Instagram Stories. With this feature, you can share photos and videos that disappear after 24 hours. This is a great way to create hype around your event and give users a sneak preview of what's to come.



   
   Create a landing page

 
A well-designed landing page for your event promotion can be the difference between a successful event and one that falls flat.

A landing page provides potential attendees with important information about your event, such as the date and location, and can also be used to promote ticket sales. Including a calendar widget on your landing page is a great way to encourage people to add your event to their calendars and help ensure that they don't forget about it. Promoting your event through a landing page is an essential part of ensuring its success.

Plus, if you're really clever with your Event marketing, you can use a landing page to track RSVPs, build excitement, and even sell tickets. So if you're not using a landing page for your Event promotion, you're missing out on a lot of potential.

   Utilize podcasts

If you're looking for a way to build some buzz around your upcoming event, podcast interview marketing might be just the ticket.

Some studies have shown that traffic from podcast interviews converts at a rate 25 times higher than blog traffic. And it's not just potential attendees who can lend a helping hand when it comes to getting the word out - you can also encourage your a guest speaker to be interviewed on podcasts in the lead-up to your event.

Not only will they get to promote their own work and brand, but they'll also be able to give your event a mention. And if that doesn't float your boat, you could always try sponsoring podcast episodes.

Whatever route you decide to go down, podcast interview marketing is definitely worth considering if you want to give your event that little extra boost.



   Paid Ads

No matter what your stance is on paid advertising, the fact remains that it's one of the most effective ways to raise awareness and drive engagement to an event. Event promotion is all about reaching new audiences, and there's no better way to do that than with a well-placed ad.

But why use paid ads for event promotion? The reality is that, while your core audience might be ready to hear all about your next event, there are plenty of people who won't. Paid ads give you the chance to reach a wider audience and ensure that your event is seen by people who might not otherwise know about it.

So if you're looking for a surefire way to promote your next event, consider using paid ads. With a little planning and targeting, you can reach a whole new group of people and make sure your event is a success.